Unlock even more capabilities with AI
Our AI tools enable your organization to work smarter and make better decisions. Streamline your operations, access deeper insights, and accelerate the pace of innovation to maintain a competitive edge.
Enhance your impact with AI support and funding
Google.org is committed to helping nonprofits excel through the power of AI. Gain access to our resources, including AI tools and funding, to innovate and expand your impact on a global scale.
21 nonprofits join our first generative AI accelerator
The new Google.org Accelerator: Generative AI provides mentorship, technical training, and pro bono support to nonprofits working with generative AI.
Learn foundational AI skills to boost productivity
Google AI Essentials is a self-paced course taught by AI experts at Google designed to help people quickly gain foundational AI skills. Learn how to use AI tools to generate content, make informed decisions, and streamline repetitive tasks in under 10 hours, zero experience required.
Google AI Essentials graduate
“I don’t think a day goes by without incorporating what I learned. I love being able to prompt [AI] to write a simple introduction or suggest improvements to awkward sentences. It also helps with organizing information and brainstorming ideas.”
Design better prompts in 5 easy steps
Learn how to effectively prompt and make AI work for you with Google Prompting Essentials, no experience necessary. This self-paced course is taught by AI experts at Google and takes less than 10 hours to complete. You’ll learn to craft prompts to help with analyzing data, summarizing information quicker, and more.
Google Prompting Essentials graduate
“This course is a must for anyone looking to maximize the potential of AI. It teaches you how to craft prompts that generate outputs which truly resonate with your needs.”
How generative AI can enhance teaching and learning
AI can never replace the expertise, knowledge, or creativity of an educator — but it can be a helpful tool to enhance and enrich teaching and learning experiences. As part of our Responsible AI practices, we use a human-centered design approach. And when it comes to building tools for education, we are especially thoughtful and deliberate.
Practice sets
Use AI powered features in practice sets in Google Classroom to create more personal learning experiences.
Use generative AI to enhance student learning
Generative AI for Educators is a self-paced course designed to help teachers save time, personalize instruction, and enhance lessons with generative AI tools. This no-cost course does not require any previous experience and can be completed in two hours.
Oklahoma Secretary of Education
“Google and MIT’s Generative AI for Educators course marks a transformative moment for Oklahoma education. Having navigated the educational system as a dyslexic student and parent, I recognize the critical need for personalized learning. This initiative equips educators to unlock each student’s potential, tailoring learning experiences to their unique minds. It’s a step towards a future where education mirrors the individuality of a fingerprint, empowering students to shape tomorrow with their ingenuity.”
Grow your business with Google for Startups AI programs
Google for Startups empowers tech companies to harness the transformative potential of AI to tackle problems and scale their businesses. Through initiatives like Startup School: GenAI, founders and their teams gain invaluable insights into the latest AI advancements and learn how to apply them to real-world challenges. Tailored programs like Google for Startups Accelerator, Founder Funds, and Academies connect startups directly with Google product experts, providing hands-on personalized guidance and technical support to help teams integrate AI solutions effectively and responsibly.
Google for Startups Cloud Program
Get financial, technical, AI, and business benefits that scale with you. The Google for Startups Cloud Program provides startups with access to product and technical support, dedicated mentors, industry experts, Google Cloud and Firebase costs covered up to $200,000 (up to $350,000 for AI-first startups) over your first two years in the program, and more.
CEO and Cofounder at LetsData
“The Google for Startups Cloud Program has allowed LetsData to ramp up our market engagement strategies, tripling our product usage and significantly broadening our customer base over the course of the year. It has meant a revolution of our capabilities, enabling us to enhance our use of LLMs in InfoOps detection and establish new industry standards.”
Google AI for business
In this era of constant transformation, AI is no longer a futuristic concept — it's the engine of business success. Millions of organizations around the world are putting Google AI to work to achieve the results they need. Our world-class AI expertise, fueled by Google DeepMind, is now available to companies of all sizes.
Discover how Google helps organizations maximize growth, reimagine customer experiences, increase productivity, and foster innovation. With Google Cloud and Ads, businesses around the world are putting Google AI to work to:
Maximize growth
Fuel your marketing performance with AI-powered campaign tools
Reimagine customer experiences
Make great recommendations and deliver highly personalized customer interactions with customer agents
Increase productivity
Help teams do their best work with employee agents and AI tools in Google Workspace
Foster innovation
Spark new ideas and fast-track content creation with creative agents that expand everyone’s design and production skills
Turn your AI investments into practical value, with confidence and speed
Generative AI and AI agents are changing how organizations operate and customers engage. Google Cloud is at the forefront of this shift, empowering thousands of organizations to build gen AI experiences that are fundamentally transforming ways of working across critical areas such as customer service, employee productivity, creative ideation, data analysis, code generation, and cybersecurity. Google is the only cloud provider to combine AI-optimized infrastructure, a range of popular first-party, third-party, and open models, a platform to connect it all with organizations' enterprise truth, and a portfolio of AI assistants, pre-built agents, and applications — that help make tasks easier and teams more productive.
“AI, at its core, has to deliver experiences that humans need and want and Google Cloud has been a really important partner in that for us. So, we’re delivering some very cool things that are making our employees’ lives better, making our customers’ lives better, and are good for the business as well.”
Hackensack Meridian Health's Epic cloud migration paves the way for AI innovation
HMH is using Vertex AI to build models around predicting chronic kidney disease, complex asthma conditions, and more. They also built an employee agent using Gemini that allows physicians to click or type questions interactively and have a deeper conversation — freeing up the team to be more innovative and think about value creation to the organization.
The Estée Lauder Companies is delivering high-touch consumer experiences in with gen AI
Using Vertex AI, The Estée Lauder Companies, Inc. launched the Estée Lauder Language Assistant (ELLA) to enable brand leaders to explore a variety of different gen AI use cases, including language translations, generating ad copy, summarizing meetings, and much more. ELLA now runs on Gemini — Google’s largest and most capable multimodal model — allowing Estée Lauder to test out even more features to enhance experiences.
Alaska Airlines is piloting perfect getaways with Google Cloud
Using BigQuery, Vertex AI, Gemini, and the Google Maps and Google Flights QPX, Alaska Airlines created Careline — a gen AI experience that allows travelers to describe the trip experience they are looking for and instantly find ideas — from trip destinations with map routes to location recommendations of what to see, and flight booking options.
Real-world gen AI use cases from the world's leading organizations
101 companies, governments, researchers, and startups showcase how they're using Google's AI solutions.
The executive’s guide to generative AI
Kickstart your generative AI journey with our 10-step plan.
Explore Gemini at Work
Join Google Cloud CEO Thomas Kurian and industry leaders to discover how AI is reshaping businesses across the globe.
AI Business Trends
The way we work is being reshaped by AI. Find out what’s in store for your business in 2025.
Put Google AI to work for your business
Google Ads helps businesses drive growth by reaching customers around the world. Put Google AI to work for your business to easily create campaigns and improve performance.
How Bellhop reaches more customers with Google AI
Bellhop has revolutionized the moving industry by leveraging Google AI to prioritize booked moves over leads, enhancing efficiency and customer satisfaction.
Discover how Google Ads drives business growth
adidas drove impact across web and app channels with Google AI
Increased revenue and achieved deeper engagement
Les Mills generated demand through visual storytelling on Google and YouTube
561% increase in sign-ups and a 72% more efficient cost per trial
TAG Heuer leveraged YouTube’s creative canvas and drove scale and efficiency
71% search lift using Video View Campaigns and 52% ad recall using Video Reach Campaigns
Empower your developers with the right tools