Searching and browsing for videos is a common task. Search engines attempt to provide a quality user experience by showing the most relevant results at the top of a results page. However, efficiency and relevancy can sometimes be less of a concern, e.g., when browsing for interesting content, such as videos, e.g., without entering a search query. When users browse or search for videos, showing a hierarchical list of search results does not enable easy discovery of other content that they may enjoy.
This disclosure describes techniques to improve user enjoyment when browsing videos, e.g., directly, or after performing a video search. Clusters of videos from various sources are displayed, e.g., in a virtual reality user interface. The distance between the clusters represents the overlap of viewer audience from respective video sources.