Findings from Crisis Field Research in Four Countries


Focus on the user and all else will follow - that's Google's #1 "Thing We Know to be True." In this talk, the Google Crisis Response user research team shares the key findings from field research in four countries. We went to Brazil, Indonesia, Mexico, and the Philippines to interview users in their homes about how they respond to crises that range from floods to landslides. We want to share those stories with you at ICCM so we can all focus on the user.