This talk provides comprehensive and up-to-date insights about how users manage identity-related aspects online. We gathered 100+ user stories from 4 countries as well as 1000+ survey responses in the US and UK. We will illustrate how people present themselves in profiles, manage devices, as well as set up and share accounts. Furthermore, we will show how users curate different audiences using social networking sites, if and how users selectively disclose information to others and how users perceive and deal with identity conflation situations. Finally, I will discuss some implications for the development of identity- and privacy-related features.