Matt Simpson is a Staff User Experience Designer in the Geo group at Google. With a background in architecture, interaction and web design, Matt works on Google Maps and on several of Geo's enterprise projects, including Earth Builder. Matt formerly lectured at the University of Queensland teaching design and studio process in an information technology context. During this time Matt was a researcher with the Australasian CRC for Interaction Design (ACID) exploring locative experiences and the relationship of social networks to the design process.