Shravan Rayanchu is a Software Engineer at Google working on improving Mobile Ads. He received his PhD in Computer Science from University of Wisconsin-Madison. His dissertation research focused on diagnosing performance issues in wireless networks and improving their performance by designing smart control and data plane mechanisms. Shravan has an MS in Computer Science from UW Madison, and a B.Tech. in Computer Science from Indian Institute of Technology (IIT), Guwahati. He is a recipient of Microsoft Research PhD fellowship. He won the best paper award for work on hybrid scheduling at Mobicom 2009, and his work on flexible channelization was nominated for the best paper at MobiCom 2011.