Rodrigo de Oliveira is a staff user experience researcher and manager at Google. Previously, he was a research scientist at Telefonica Research in Barcelona, Spain. He received his Ph.D. in Computer Science from State University of Campinas, supported by the Microsoft Research fellowship. Rodrigo published over 40 peer reviewed papers in top-tier conferences and journals in Human-Computer Interaction, and received several best paper awards and honorable mentions. His work is usually applied to ubiquitous and mobile computing, user modeling, marketing analytics, video sharing systems, e-health, e-learning, online privacy and multimedia.