I am a qualitative User Experience Researcher at Google focusing on Privacy, sensitive data and user perceptions. I also lead the User Experience Research team on the Privacy effort. I helped with the launch of the Privacy Dashboard, Account Activity, Inactive Account Manager and other Google tools for users' privacy and security. At Google, I also worked on SafeSearch, Account Recovery, Priority Inbox, Alerts and Panoramio. Before joining Google in 2008, I worked on both sides of the client/consultant divide to improve services and products and their interfaces. My PhD research and dissertation in Social Anthropology at the University of Manchester focused on the imagination of identity through conceptions of work.