Dr. Chris Chapman is a Quantitative User Experience Researcher for the Google Cloud Platform, based in the Seattle office. Externally, Chris is a past President of the American Marketing Association (AMA) Insights Council. He served as Chair of the Advanced Research Techniques Forum (ART Forum) quantitative marketing conference in 2012 and 2017, and Chair of the AMA Analytics with Purpose conference in 2015. He is a member of various industry conference program and review committees, and is the coauthor of Chapman & Feit, R for Marketing Research and Analytics (Springer, 2015).