Aaron Sedley is a Staff User Experience Researcher at Google, focused on measuring users' attitudes via surveys. Aaron initiated Happiness Tracking Surveys (HaTS) at Google in 2006, a platform that measures attitudes in context of product usage, which is deployed across Google's products. In addition to his leadership on HaTS, Aaron consults across Google on survey methodology, planning and implementation. Aaron also focused on Change Aversion at Google, establishing principles to minimize negative reactions when launching changes to a familiar product. Prior to joining Google, Aaron held research positions with New York Times Digital, Young & Rubicam, and the Carnegie Endowment for International Peace. He earned a bachelor's degree in Government from Wesleyan University (CT).