AI
Our focus

Why we focus on AI (and to what end)

It is an exciting time in the development of AI. Our approach to developing and harnessing the potential of AI is grounded in our founding mission—to organize the world’s information and make it universally accessible and useful—and it is shaped by our commitment to improve the lives of as many people as possible. It is our view that AI is now, and more than ever, critical to delivering on that mission and commitment.

It is an exciting time in the development of AI. Our approach to developing and harnessing the potential of AI is grounded in our founding mission—to organize the world’s information and make it universally accessible and useful—and it is shaped by our commitment to improve the lives of as many people as possible. It is our view that AI is now, and more than ever, critical to delivering on that mission and commitment.

We believe that AI is a foundational and transformational technology that will provide compelling and helpful benefits to people and society through its capacity to assist, complement, empower, and inspire people in almost every field of human endeavor. It has the potential to contribute to tackling some of society’s most pressing challenges and opportunities, from the everyday to the more creative and imaginative.

As an information and computer science company, we aim to and have been at the forefront of advancing the frontier of AI through our path-breaking and field-defining research to develop more capable and useful AI. From this research and development, we are bringing breakthrough innovations into the real world to assist people and benefit society everywhere through our infrastructure, tools, products, and services, as well as through enabling and working with others to benefit society. We are also pursuing innovations that will help to unlock scientific discoveries and to tackle humanity’s greatest challenges and opportunities. Many of our innovations are already assisting and benefiting people (in some cases billions of people), communities, businesses, and organizations, and society broadly—with more such innovations still to come.

At the same time, we understand that AI, as a still-emerging technology, poses various and evolving complexities and risks. Our development and use of AI must address these risks. That’s why we as a company consider it an imperative to pursue AI responsibly. We are committed to leading and setting the standard in developing and shipping useful and beneficial applications, applying ethical principles grounded in human values, and evolving our approaches as we learn from research, experience, users, and the wider community.

We also believe that getting AI right—which to us involves innovating and delivering widely accessible benefits to people and society, while mitigating its risks—must be a collective effort involving us and others, including researchers, developers, users (individuals, businesses, and other organizations), governments, regulators, and citizens. It is critical that we collectively earn public trust if AI is to deliver on its potential for people and society. As a company, we embrace the opportunity to work with others to get AI right.

We are convinced that the AI-enabled innovations we are focused on developing and delivering boldly and responsibly are useful, compelling, and have the potential to assist and improve lives of people everywhere—this is what compels us. And we are excited about what lies ahead in 2023 and beyond as we get ready to share some new innovative experiences!

– James Manyika, Jeff Dean, Demis Hassabis, Marian Croak and Sundar Pichai

Our perspective, focus and principled approach in 5 parts

The following outlines how we think about and approach AI in five key parts. Each part will evolve as our innovations progress and as we learn more from research, experience, users, and the wider community.

If pursued boldly and responsibly, we believe that AI can be a foundational technology that transforms the lives of people everywhere–this is what excites us!